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Today people have more access than ever to the best products, the latest technologies, and the best brands for practically any need readily available; however, they do not always have access to a seamless shopping experience largely since companies have been slow to adopt an omnichannel or unified commerce strategy.
The unified commerce strategy is considered the evolution of omnichannel to guarantee more fluid communication between the company and the client, unifying the management of the company’s different sales channels in a single system.